Top 5 Fashion Games on iOS in Australia Q4 2021

In Q4 2021, fashion games on iOS in Australia displayed a range of performance trends across downloads, revenue, and active users. Below is an analysis of the top 5 fashion games for the quarter, based on data from Sensor Tower.

Project Makeover from Magic Tavern, Inc. saw a decline in weekly revenue, starting at approximately $93K at the end of September and decreasing to around $55K by mid-December. However, the app experienced a slight recovery, ending the year with about $66K. Weekly downloads fluctuated, beginning at roughly 16K and dipping to around 8.5K in early November before rising to about 13.8K by the end of December. Active users followed a similar pattern, starting at 82K, dropping to around 64K in November, and recovering to approximately 80K by the end of the year.

Hair Challenge by Rollic Games had minimal weekly revenue, peaking at $68 in early December. Weekly downloads showed more activity, starting at 9.5K at the end of September, dipping to around 5.8K in mid-November, and rising to 8.1K by the end of December. Active users saw a steady decline from 59K at the end of September to around 43K by the end of December, with a slight increase in the final weeks.

Makeover Studio 3D from Kwalee Ltd had modest weekly revenue, peaking at $244 in the last week of December. Weekly downloads began at 7.7K and showed a downward trend, reaching a low of 2.5K in mid-November before increasing to around 5.7K by the end of December. Active users started at 9.4K, declined to around 4.8K in November, and then rose to approximately 8.7K by the end of the year.

Fashion Battle - Dress up game by APPS TEKNOLOJI ANONIM SIRKETI had consistent weekly revenue, generally around $20-$30. Weekly downloads fluctuated, starting at 6.7K, dropping to approximately 3.4K in early December, and rising to around 6.9K by the end of the month. Active users showed similar trends, starting at 16.5K, decreasing to 8.1K in November, and recovering to approximately 14.3K by the end of December.

Pocket Styler: Fashion Stars from Nordcurrent UAB experienced varied weekly revenue, peaking at $10.5K in mid-November. Weekly downloads began at 5.1K, peaked at 6.6K in mid-October, and ended the year around 3.7K. Active users started at 9K, increased to 11.8K in early November, and then declined to approximately 8.6K by the end of December.

These trends provide a snapshot of the performance of top fashion games on iOS in Australia during Q4 2021. For more insights and detailed data, visit Sensor Tower.